A seriously creative content agency, with a boldly sensible approach

Lean Content is a Bristol-based team of seasoned marketers and copywriters with a flair for turning complex ideas into stories that turn heads. And a painstakingly practical process that forces us to answer important questions. Like “Why does this matter?” and “Will this make a difference?” It means you get:

All of the good...

Meaningful content that gets people
talking, clicking and buying.

None of the bad...

Fluff, filler, gristle and
content for content's sake.

The Lean line up

Foolproof plans

The who, what, when, why, where and how
to guide your marketing and make you impossible to ignore.

Words that get read

Words in all shapes, sizes and formats.
Written to do a simple thing: give your audience value.

Words that get heard

Helping your brand talk the talk and spreading your voice
to customers who want to listen the listen.

90-Minute Lightening

Pepper Lean Content founder Jo with content-related questions for an hour and a half.
Get expert support and actionable advice in return.

Here to help you build a crowd, not be in a crowd


We like trends as much as the next agency. But we’ve seen enough to know that most are all shine and little substance. So rather than follow the herd, we stick a process we know works every time: Research. Plan. Create. Always in that order.
This way, your brand is always relevant and your content always hits the spot.
Perhaps we shouldn’t be giving away our proven strategy here. But that’s another thing you’ll always get from us: transparency.

Find your message

We’re curious about everything. We push buttons to ask questions until we’re sure we understand you and your market, what you want to say and your audience wants to hear.

Plot your path

We work together to create a content roadmap that takes you from where you are now to where you want to be, picking up customers every step of the way.

Hook your audience

We bring our experience in marketing and copywriting to bring alive your big ideas in everything from blog posts and ebooks to podcasts and press releases.

You're in good company

Marketing leaders at top B2B companies choose Lean Content.
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daemon-logo
  • Date
    April 14, 2023
    About Daemon Daemon is a company that provides not just transformation, but movements within organisations. They are specialists in digital engineering, performance engineering, cloud services, Data, […]
  • Date
    March 22, 2023
    About Company Watch Company Watch is a leading business in the world of business intelligence and credit scoring. In the late 90s, they set out to […]
  • Date
    December 15, 2020
    VoCoVo is an extraordinary company. Their communications technology (headsets, handsets, call points and keypads) feature heavily in most of the UK’s best loved shops. They’re a […]
  • It’s been really refreshing working with Jo and her team at Lean Content. They’re proactive, technically and commercially savvy and receptive to our feedback. Jo is very strategic in her approach to content marketing and has helped Daemon see the benefit in delivering consistent, high-quality content targeted to our audience. Working with Lean Content is a pleasure, and I’d happily recommend Jo and her team.
    Helette Gelderblom, Head of Brand & Marketing
  • We've been working with Jo & Lean Content for a while now and are delighted with the quality of the content we receive. Very little editing is needed from our side which allows us to focus our time on other marketing activities. Jo and her team were able to understand our brand's voice and goals very quickly, and they have been able to create content that resonates strongly with our target audience. We've also seen some great results in terms of engagement rate on LinkedIn. I highly recommend Jo & Lean Content to anyone looking for a content marketing agency that can provide a creative, strategic, and results-driven approach. They are a pleasure to work with!
    Steve Savage, Marketing Manager
  • Jo is an excellent writer and listener! We have been working together now for over 12 months - the work delivered is constantly at a very high level. Whenever scripts or posts are returned we never need to do much editing / alterations - a testament to her writing ability. Believe me, when working with freelancers it's VERY hard to get individuals to deliver such good quality without extra work. I'd thoroughly encourage you to work with Jo if you want to take your content marketing to the next level.
    Edwin Abl, CMO and founder
  • Jo is an incredibly diligent copywriter with the aptitude to embrace our technology, which in turn, creates truly fluid content. She is a methodical strategist with the confidence to provide high-level content and planning. She is an amazing asset to me, my colleagues and to the company. Jo is blessed with great listening skills which show in her produced work. I can always rely on Jo for accurate and knowledgeable content each and every time! She is also full of exciting ideas and brilliantly creative ways of initiating campaigns. May our collaboration continue for many more years to come!
    Gemma Taylor
 

Content marketing? We wrote the book(s) on it.

Join 2500+ marketers learning how to do marketing the Lean way:


Podcast & Blog

Lean talk and caffeine-fuelled thoughts

Hear us chin-wagging with fabulous freelancers. Read us pondering all things content. There are tips, tricks and various tidbits we think you’ll like.
April 16, 2024
Niche Upon A Star Mel Barfield copywriting
Niche Upon A Star – Episode #11 Mel Barfield
Welcome back, this week we've got Mel Barfield. Superstar copywriter, queen of LinkedIn, and person with 'near dangerous levels of self-belief.'
April 8, 2024
Supercharge your Google rankings- how our client went from page nine to page one
Supercharge your Google rankings – how our client went from page nine to page one
By combining compelling content with a targeted SEO strategy, we were able to secure Company Watch their rightful place on page one. Here’s a look at how we did it, and how we can do the same for you. 
April 2, 2024
Kayleigh hall niche upon a star
Niche Upon A Star – Episode #10 Kayleigh Hall
On this week's episode, we're talking to the loveliest brand copywriter on earth. The wonder that is Jonathan Wilcock.  Listen here:
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