How do I generate more web traffic? 10 easy ideas.

 

How do I drive more website traffic to my site?

Website traffic is as important as footfall in the 21st century world of online sales. Increasing your website traffic is probably very high in your priorities. It is in mine.

But how can you increase it? Well, here’s ten things you can do that will ramp up traffic. Half are free, and the remainder aren’t. Depending on your budget, you can pick and choose between them. Happy hunting, website traffic growers!

 

  1. Social Media

40% of my website traffic derives from social media. For some of my smaller clients, it’s closer to 60%. This means that if you’re a start-up or SME, social media is absolutely crucial for driving traffic to your website. I mean unpaid, organic posts. Sharing your own content is step one for driving website traffic. So, roughly every other social post should contain a link to your website, your bio link should send users to a specific page you want to focus on, remember to always reply to relevant conversations signposting your content, and keep pushing what you do.

 

  1. Local SEO

This is growing in importance, especially in the last two years. I’m not an SEO expert, but according to Google Analytics, 20% of my website traffic comes from people searching for my business and finding it via Google’s local business search functionality. So, add your business to ‘Google My Business’ and make sure you fill in as many of the details as possible. Get your clients and customers to review your business on Google Maps, and be sure to optimise your meta descriptions, page tags and image alt tags with relevant terms, including the town your business is based in. There’s more you can do than this, of course, but this is where my expertise ends. For more insight on this head to Hubspot here.

 

  1. PR

PR doesn’t have to be an expensive venture. Do it yourself, by striking up a relationship with one or two journalists who write for a relevant trade journal or local publication. Offer them free content in exchange for links to your company, and keep offering. PR is absolutely vital for SEO (see above) because Google will rank your business in its search findings according to the number of valuable back links you have. So, striking up the right relationships with relevant publications is vital for you. And it’s free.

 

  1. Content

Of course we’re going to suggest you regularly publish content, we’re a content agency! But seriously, pals, this is such a vital part of why people visit your site. Regular content (especially long form content, over 1,000 words) can help Google index your site for keywords, but it also drives your social media and PR activities. With great content on your site, more and more people will spend longer researching you and what you do. Better content equals lower bounce rates (the rate at which someone leaves your website, after they arrive) and builds relationships between you and your buyer. So write content, even if you feel scared. And if you’re not sure how to get started, check out our other blog here.

 

  1. Third Party websites

What are we talking about here? Places you can post your content again, once it’s live on your website, that will generate tons more traffic. So, we’re talking about Medium, the blogging site, or Reddit (be careful here, Reddit users are shrewd, so don’t be spammy, only post something of real value), Quora is a great one for answering questions – if your content answers something users are asking about, of course. Forums, networks, meetups, all places that your content could be working for you. So, once you’ve published that blog, don’t be afraid to post to it, or re-post it in places that it’s going to be useful. If I’m giving a talk, or doing a workshop, I’ll usually guest blog using content I’ve written before. Try to establish a pattern of 2-3 things you can do every time you publish something new. This way, every time you write something great, it spreads a little further than just your own blog.

 

And now for the paid options….

 

  1. Facebook advertising..

Facebook is having a tough time at the moment, and rightly so. But their advertising still remains the cheapest per click, and has the most accurate targeting functionality built in. In English, this means that it’s cheaper and easier to reach niche groups using your Facebook page. So, as long as your content is relevant and will appeal to Facebook users (if you sell car parts or aircraft cleaning then maybe not) but most B2C businesses can do well here. Facebook also feeds into Instagram advertising, which (if I’m honest) is where the future of paid social lies. LinkedIn is hugely expensive, Twitter ads don’t work (sorry) but Facebook and Instagram ads still can bump your website traffic a good deal, for as little as a tennar a week.

 

  1. Paid PR

There’s a fair few press release distribution tools available, which for around £50 will publish a press release and send it out to their list of journalists for you. I’ve used PR Newswire and Pressat in the past, and although they’re not anywhere near as good as professional PR, they do drive more website traffic and boost the site ranking of your website.

 

  1. Google Ads (with caution)

Google Adwords is a bottomless pit for your money. So, for the love of god, don’t try to rank for ‘Accounting’ because it’ll cost you a fortune, and get you nowhere. Instead, choose really niche long-tail keywords, and cap your marketing budget so Google can’t keep spending. Take advantage of Google Ad Manager, and use the keyword research tool to find out what people are searching for. You can also use SEMrush, Answer the Public or Quora to look for search terms that your competitors might use, or that your customers are already asking about. I know a couple of Bath businesses who run incredibly lucrative long-tail AdWords campaigns, which drive good quality web traffic that results in sales. Give it a go!

 

  1. Advertorials / Editorials

You might have a great relationship with a local journalist, or you might be like the rest of us, and not really know anyone. If that’s the case, most publications now offer paid packages that publish content, promote it via their social, and printed media, for as little as £99. I did some research on this a while ago, and Bristol 24/7 offer a package for around £300 for a full-page article and some social media promotion, and Bath Life magazine do something similar for £400 for a half page. Find out for yourselves, but it’s a good option for driving back links and brand awareness.

 

  1. Retargeting / remarketing

The last, but by no means least, effective way of driving more revenue and more traffic is to use cookies and page tags on your website to enable you to pay for re-targeting your web users. This is a highly effective way to boost traffic, and the kind of traffic that leads to sales. There’s a number of different approaches to this, but for a comprehensive guide, check out these guys. We’ve used Facebook Pixel, Google Ads and AdRoll before, but be careful that what you do is GDPR compliant. It may mean that website visitors need to give consent before they visit for you to use their data, which means that this form of marketing might not be right for you yet.

 

We’ve got a range of marketing packages designed to help your business, whether you’re a small start-up or a larger SME, check them out here.