About


We know content marketing.

We wrote the book on it.


We're Lean Content, a content marketing agency in Bristol. Content marketing is misunderstood, seen as a waste of time or worse — left until the last minute.


Do you know what content to build, how to create a strategy, or how to price your services?


Do you know where your target users are, how to reach them, or where users are spending their time (and money)?.


90% of the most successful content marketers prioritise their audience’s needs over their own sales message. Yet, only 42% of content marketers are talking to customers to understand their content needs. *

We believe there’s a better way to do content marketing — a practical, less expensive way to find your audience online and share your brand message.

Our goal is to simplify content marketing for small businesses through education (and our books), community and collaboration.

We’re not a faceless marketing agency; you’ll always know who you’re dealing with We’re relentlessly helpful, available when you need us We’re a small agency, and our prices are affordable for growing businesses.

Lean Content founder: Jo Millett


Lean Content is the brainchild of an experienced marketer, Jo Millett.


Jo is a former agency copywriter and author. Jo started Lean Content to help small business owners understand marketing so that they can make better business decisions.



Jo’s no-nonsense approach to content marketing comes from a desire to do business honestly and openly. Our clients can expect guidance tailored to their needs. We won’t sell you something you don’t need.


Not convinced organic content marketing works? Jo grew Lean Content using organic content (SEO, blogs and social media). She knows her stuff.



Lead Copywriter: Martin Pilgrim


Martin started his copywriting career at Lean Content in 2017, and he’s been with us ever since.


Today, he writes for a range of companies, covering everything from retail technology to financial risk assessment.


A former stand-up comedian, Martin has maintained close links with the world of comedy. He often writes for other comedians, and several of his jokes have been featured on Radio 4 Extra. He has also worked as a magazine columnist, and has recently turned his hand to reviewing films.


These experiences have made Martin a highly versatile writer. He can work in any style, always finding the right tone for the task at hand. Comedy is about stripping things down to the bare essentials, and Martin takes the same approach to copywriting.


Think we're a good fit for your business? Let's chat.


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