October 18, 2018

Social marketing should be 80% tactical, 20% tweeting

  That feeling. You know the one I mean. There you are, sitting in front of your computer. OK, you’re probably on your phone, but for […]
October 16, 2018

Is something weird happening to video marketing?

Before we start. Yes, I’m biased. I write content for a living. Another disclaimer, I love video content. I watch all sorts of video content; DIY […]
September 19, 2018

Book preview: How social media changed the way we communicate

    Five hundred years ago, the development of the printing press slowly shifted the way the world communicated. Knowledge, once a preserve of the wealthy […]
July 23, 2018

How do I track the ROI of my marketing? 3 things you need to start doing

There’s a lot of pressure on marketing to deliver ROI (return on investment). In other words, if you spend time marketing your business, you expect something […]