February 10, 2021
Content marketing in 2021

What does content marketing mean in 2021?

For 2021, we all need to focus more closely on relevance. Finding the right customers, in the right place, and speaking honestly and openly to them about their needs.
October 9, 2020

How to use one ruddy great bit of content to generate loads of sales.

I have two clients who built businesses from one piece of content, each. You can do it too, pal. You only need one thing. A bit of confidence and some TIME.
September 1, 2020

The magic and joy of a bright rebrand.

A few weeks ago I wrote about how I felt returning to work after becoming a mum. I was exhausted and scared of businessy things. I still […]
June 9, 2020

Bristol Gin vs. Colston Hall – a tale of two very different approaches to content.

This is a global social issue concerning race, privilege and systemic injustice. Your gin brand has absolutely nothing to do with it, mate.
May 26, 2020


Thinking of working with me? Brilliant. Here's some quick answers to the questions I'm asked most frequently:
April 30, 2020

7 reasons you need a content calendar

Think of it as a list of deadlines for all the amazing content marketing you'll do in future.The problem is that 90% of businesses do marketing without an editorial calendar. Because it's a 'waste of time.' Well, it's not. And here's why:
April 15, 2020

The case for slow content.

Are we all rushing content marketing? Why not treat content with the same respect as branding:
March 31, 2020

How to improve your website copy in 3 steps.

Now's probably a good time to update your website copy. Without hiring a copywriter. I'd like to share three simple tips for improving your entire website. You can run through each of these in an afternoon and get 80% of the way to having a much better web experience.
March 21, 2020

Content in the time of Covid-19

Until recently, I didn’t take the threat of coronavirus seriously enough. Last week my husband lost 80% of his earnings, his sister developed a fever and […]
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