May 15, 2018

How to use content to win more clients

Are you having trouble finding new clients? Are you spending all your time networking? You needn’t. Content will attract the right clients to your business without […]
May 7, 2018

Why Omni-Channel Marketing is a Myth.

The availability of so many digital marketing channels presents a dilemma for businesses. Should we be omni-present? This dilemma is most pronounced when choosing a social […]
April 30, 2018

The internal value of content

  Being able to show the business, environmental and social benefits of your work not only make for good PR, but also good HR. No matter […]
April 19, 2018

Three tools to help you shape strategy into actual plans

    Creating a strategy sure doesn’t feel like the easy bit when you’re waist-deep in crumpled flip-chart paper and on your fourth flat white. But […]
April 9, 2018

You know you need to budget more for content, but how much time do you need?

  It’s a perennial pain point. Your team knows more and better content is needed in order to drive leads and nurture relationships with existing customers. […]
March 29, 2018

The exercises we do with our clients – free marketing advice

At Lean Content we love running workshops and talking to clients to help get a handle on the content ‘deluge’. The marketplace is flooded, and some […]
March 11, 2018

The 4 tools you need to make a marketing plan

We’ve talked about how to plan your marketing before. Having a clear overall plan, a guiding light at the end of the tunnel, is an essential […]
February 28, 2018

Marketing trends for 2018 (and what you can learn from them)

Some marketing trends, fads and buzzwords come and go year on year. Some, it’s clear, are here to stay. For the new year, we’ve picked out […]
February 1, 2018

How to master a Lean YouTube Campaign

Before planning a campaign, it’s important to look at how the channel you are using shapes your overall strategy. This is part of the Lean Content […]
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