Content Marketing

February 10, 2021
Content marketing in 2021

What does content marketing mean in 2021?

For 2021, we all need to focus more closely on relevance. Finding the right customers, in the right place, and speaking honestly and openly to them about their needs.
October 9, 2020

How to use one ruddy great bit of content to generate loads of sales.

I have two clients who built businesses from one piece of content, each. You can do it too, pal. You only need one thing. A bit of confidence and some TIME.
June 9, 2020

Bristol Gin vs. Colston Hall – a tale of two very different approaches to content.

This is a global social issue concerning race, privilege and systemic injustice. Your gin brand has absolutely nothing to do with it, mate.
March 31, 2020

How to improve your website copy in 3 steps.

Now's probably a good time to update your website copy. Without hiring a copywriter. I'd like to share three simple tips for improving your entire website. You can run through each of these in an afternoon and get 80% of the way to having a much better web experience.
March 21, 2020

Content in the time of Covid-19

Until recently, I didn’t take the threat of coronavirus seriously enough. Last week my husband lost 80% of his earnings, his sister developed a fever and […]
June 13, 2019

How Social Media Week in Bristol blew my tiny mind.

Today I went out of the office for the first time in weeks, people. I’m a little ashamed to admit it, but I’ve been way too […]
June 6, 2019

Nailing tone of voice in content marketing: Nick Parker interview

Good marketing should feel natural. Not like a telesales call you wish you hadn’t accepted. Newsletters, blogs, case studies, white papers, social media posts. They can […]
April 4, 2019

Stuck for blog ideas? Here’s 10 ways to get inspired.

If you’re feeling stuck for fresh, fun blog ideas, you’re not alone. We’ve all been there. How can you pick a series of titles that will […]
March 12, 2019

How to supercharge blogs using LinkedIn.

LinkedIn is a brilliant source of new business leads. If you work in the tech or creative sectors, it’s a must. But LinkedIn has a bad […]
Order a book