Growing VoCoVo across the globe with content marketing
Our client for over 6 years, VoCoVo is a giant in the retail B2B space. Providing communications technology to tier-one retailers around the world, VoCoVo is known for creating unique ecosystems in retail stores that save time, money and colleague effort.
We’ve worked with VoCoVo right since the beginning, and grown with the business as it scaled. Here’s the journey we’ve been on together:
1. Content that fits perfectly
When VoCoVo and Lean Content started working together, VoCoVo was a new brand with an incredible vision for transforming the way retail colleagues could communicate.
We worked closely with the VoCoVo marketing team, as it grew, to meet the increasing needs of a rapidly growing, award-winning business:
- Content roadmaps to fit numerous verticals
- Content that hit different stages of the Hubspot funnel
- Multi-region planning
- Multi-agency planning
- Delivering campaigns in collaboration with research and PR agencies
2. A true thought leader
VoCoVo’s growth in the market is down to its incredible offering and inspirational team. Our content had to do justice to just how different VoCoVo was and bring to life the real transformation its products would make.
Over 6 years we worked in tandem with the marketing team to bring increased revenue, web traffic and social media engagement to VoCoVo’s marketing.
Jo and her team were so great at getting under the skin of VoCoVo and understanding what content our potential customers wanted to engage with across our marketing channels.
Mike Day, Demand Generation Manager, VoCoVo
3. A growing audience and a glowing team
One of the pleasures of working with VoCoVo has been watching the team grow and succeed. Whether it’s members of the team being nominated for awards, or the entire business reaching new heights of success, we were there every step of the way.
