How Lean Content uses storytelling to create compelling content for Daemon.
Storytelling is one of the most powerful tools in the marketing world. Humans are hardwired for stories, naturally using narratives to make sense of the world.
Our client: the multi Award-winning Daemon
At Lean Content we find compelling stories behind every business. When it came to Daemon, we were spoiled for choice. With an award-winning track record, a workforce spanning two continents and a strong commitment to positive change, Daemon is a company overflowing with inspiring tales.
Daemon’s incredible marketing team had a clear vision for their content, and we were happy to help. From personal triumphs to community outreach, here are three ways we helped put storytelling at the centre of Daemon’s brand.
1. An award-winning team
Daemon’s marketing team asked us to write pieces focusing on individuals within the company. These usually take the form of interviews, allowing us to get a real flavour of life within the walls of Daemon HQ. Recent examples include:
- Talking to Engineering Consultant Archana Janarthanan about the challenges of returning to the industry after 16 years
Content marketing is all about people. We included the LinkedIn details of everyone we write about, giving potential clients the option of contacting the individual rather than the company.
2. Solving complex problems
Daemon often asks us to write longer pieces focusing on the details of a specific project. These are a great chance to harness the power of storytelling. Our recent piece on Daemon’s work with the AFL’s Marvel Stadium in Melbourne has all the ingredients of a great story.
Daemon’s business is built around solving problems, overcoming obstacles and leaving their clients delighted with new and innovative products. A successful client journey naturally fits a classic story structure, and nowhere is this better illustrated than in our Daemon case studies.
3. Wider themes
A great story isn’t just about what happens. It’s about what these events mean. Whether it’s an interview with a Daemonite or a summary of a successful project, Daemon made it clear from the beginning that they wanted every piece of content to be infused with a wider sense of the company’s values.
This creates a clear sense of purpose, showing prospective clients that Daemon is guided by more than a desire to make money. This can be seen in our recent piece about the company’s Charity Working Group. We don’t just describe Daemon’s charitable projects- we make an explicit link to the company’s Impact North Star and its commitment to driving positive social change.
Each story stands on its own, but it also forms the next chapter in the ongoing journey of Daemon. The company itself becomes the hero, and the hero’s journey is far from over.
Every business has a story to tell, but sometimes it takes a fresh set of eyes to find it.
Get in touch today and let us help you write a bestseller.
