How to use one ruddy great bit of content to generate loads of sales.

One ruddy great bit of content is all you need.

People are sceptical because content marketing isn’t new. But I assure you, it works.

I built an entire business from one good bit of content.

I wrote a book that got downloaded 3,000 times. And I’m not even that smart.

The downloads led to business. And me starting my own company.

I have two clients who built businesses from one piece of content, each. 

I didn’t write those bits of content. They did. 

You can do it too, pal. You only need one thing. A bit of confidence and some TIME.

Here’s how to use one ruddy great bit of content to generate loads of sales.

Think about your customer first

The best content starts with your customer’s needs.

What does your customer care about? What don’t they know already?

Are there any things in your industry that you’d like to put right?

Forgive me, but here is a Venn diagram (I used to be a teacher)

When writing your excellent, amazing, one-of-a-kind content, you must meet your customer in the middle.

They have questions about what you do.

You know a lot more than they do.

But don’t swamp your customer with information. 

Answer their questions with enough detail to show expertise, but not so much depth that you lose them.

Repeating some things they know already isn’t bad. Psychologically, it’s reassuring for your customer. Start with what they know.

Then, gently, show them some of your expertise. How they could grow, get better.

But not so much that you lose them. Or, in internet terms, that they bounce.

Give yourself at least 6 weeks

90% of what I post online only takes a moment to create. We’re all walking around with smart phones, we can all create something extremely quickly. 

I dare you to be SLOW. 

Set aside 6 weeks to create something you care about.

I don’t mind what it is. 

If you’re a designer, it might be visual. If you’re a talker, it might be a video. If you’re like me, and you like words, it might be an eBook.

Give yourself 6 weeks to dither over creating something you’re proud of. 

And when you post, you’ll be ready to. 

Because you’ve given it TIME.

Content that is rushed is far less likely to win new sales. If you take time to edit, refine and improve your content, it shows. People appreciate craftsmanship. 

So, pay attention to your craft. For 6 weeks.