The client:

It’s not every day that we the chance to work with a truly impressive, international client. Informa Maritime Intelligence, part of the Informa network, approached us in 2018. With 300 years at the top of their game, Lloyd’s List Group were the founders of modern insurance, maritime intelligence and still hold a phenomenal reputation worldwide.

Our solution:

We worked closely with the leadership team at Lloyd’s List Group to understand fully the exact value proposition they wanted to hone in on. Together, we came up with a set of key messages, customer pain points and a new tone of voice. From here, we were able to produce a new brand messaging presentation, to be shared internally with top stakeholders. Exciting stuff.

  • Brand messaging workshops
  • Tone of voice workshops
  • Brand messaging presentation
  • Tone of voice document
  • Sales assets, including brochure copy

Thanks to the brilliant team at Informa Maritime Intelligence, we came up with a new set of messaging for each of the sectors that Informa wanted to focus on. This led to some sales copywriting, and created a whole new tone of voice, way of describing the company and sales assets that could be used by the sales team straight away.


This was a big old project, and one we couldn’t have done without the phenomenal Kat Tate. This is what the client had to say:

“Jo took the time to deliver content for us that was on brand, clever and focused. Sometime you need to take step back, pause and create meaningful content that will make a real difference to our business going forward and lean content helped us do that.”


Find out more Informa Maritime Intelligence here: