Samantha Brown | Future Stories

Turning LinkedIn into a source of revenue for a Fractional CMO:

Working with Samantha, founder of Future Stories, was a great chance to explore the world of sustainability, tap into customer pains and create a unique personal brand.

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the challenge

LinkedIn is a huge opportunity: where do you start?

For Samantha, half the challenge was knowing where to begin. Over 5 weeks, we delved into her skills, examined her ideal clients and changed her profile to perfectly appeal to her target market. We then set up some clear, repeatable content pillars that Samantha could focus on. Using her years of experience, and current client work, she was able to tap into the customer pain and share relevant, engaging content. A year later, she’s doing brilliantly, thanks to her hard work.

The solution

Strategic, customer-oriented content:

A big part of this project was honing in on what Samantha’s customers wanted to hear from her. Thankfully, she had a wealth of experience to draw from. Together, we developed a strategic positioning for her profile, created simple, repeatable pillars and moved from LinkedIn lurking, to LinkedIn leadership. Go Sam! What a joy to work with.

  • Jo is a brilliant B2B coach. I’ve had new business enquiries come directly through the platform.

    She combines a deep understanding of the platform with a clear, strategic approach. What sets Jo apart is her background in content – she understands how to strike the right tone, keep things grounded and human, and create posts that resonate. Her advice is practical and considered, never generic, and rooted in what actually works on LinkedIn.

    Since putting her recommendations into practice, I’ve seen a noticeable increase in engagement and have had new business enquiries come directly through the platform. As a result, I’d definitely recommend Jo to anyone looking to build a consistent and credible presence on LinkedIn.
    Samantha Brown
    Fractional CMO, Future Stories