The client:

Aqueduct are an all-singing, all-dancing strategic design agency in London.

They’ve got a reputation for awesome, outside-the-box thinking, and a leadership team of talented developers and digital disruptors.

They specialise in co-creating digital strategy with their clients, and are adept at innovation, problem-solving and generally being one step ahead of the curve online.

Basically the dream client, then.


What we did:

Lean Content first started working with Aqueduct in mid 2018, to help with the management of their social media channels, and creating a regular stream of thought leadership on the Aqueduct blog.

We worked with Aqueduct’s internal team to create a content roadmap, and co-create some fantastic, exciting blogs about everything from digital transformation to UX.


Our solution included:

  • Deep Dive workshop to uncover the client’s key messaging
  • Developing a content roadmap
  • Managing social media channels
  • Creating articles for the Aqueduct blog


Aqueduct are continuing to deliver amazing results for their clients, and Lean Content have been delighted to be an outsourced member of the Aqueduct team. Here’s what they had to say:

‘We’re all about our clients at Aqueduct, so marketing isn’t always top priority. Since working with Lean Content, it’s been great to have a regular stream of marketing content going out. Jo interviewed our internal experts and wrote blogs from their perspective, which we used on LinkedIn. It’s been great to get the marketing ball rolling, and we’re excited to keep growing our online presence with content.”
Robbie Blackburn, Client Partner, Aqueduct


Find out more about Aqueduct here