About Company Watch
Company Watch is a leading business in the world of business intelligence and credit scoring. In the late 90s, they set out to create tools that think predictively about financial accounts based on openly available data.
20 years later and the tools they developed are used across finance. They use front-line machine learning methods in their current process, and they sit at the vanguard of AI research to best deliver results to future clients.
Company Watch are experts at dealing in times of upheaval – a quality vital in the recent years of financial uproar, and one that allows them to think proactively about protecting a client’s portfolio.
Need:
- Increase SEO traffic towards the website
- Increase engagement on LinkedIn
- Market the people and services within the business
Solution
Before setting out to create content, we sat down with people from the business and talked to them about their plans. We read up on the relevant business literature and engaged in the information they generated to provide more insight into what they do.
From there, we created a wireframe of what we thought was great about their business. We then co-created a roadmap for how best to showcase that. The process went through various iterations of planning before final approval, and the end result was a vision based both on the client’s marketing goals and their value proposition.
From there we started creating relevant, stakeholder-driven blogs. One version sat natively on the company’s website. We optimised a second version to be posted and read on LinkedIn.
The result
After creating content for Company Watch following their content roadmap:
- 30% more engagement with their carousel posts
- Sharing content directly to LinkedIn has increased the number of impressions on posts
- Boost in website traffic
Client testimonial
We’ve been working with Jo & Lean Content for a while now and are delighted with the quality of the content we receive. Very little editing is needed from our side which allows us to focus our time on other marketing activities.
Jo and her team were able to understand our brand’s voice and goals very quickly, and they have been able to create content that resonates strongly with our target audience. We’ve seen some great results in terms of engagement rate on LinkedIn.
I highly recommend Jo & Lean Content to anyone looking for a content marketing agency that can provide a creative, strategic, and results-driven approach. They are a pleasure to work with!
Steve Savage, Company Watch Marketing Manager