About Daemon
Daemon is a company that provides not just transformation, but movements within organisations. They are specialists in digital engineering, performance engineering, cloud services, Data, Artificial Intelligence and machine learning – to name a few. They’re an approachable and passionate company that embraces change with a strong sense of integrity and pragmatism.
It’s these qualities that mean the company were named the 6th best small business to work for in the UK (and we see why!). Their client list includes Sainsbury’s, the Home Office, Superdry, and many others.
Need:
- Daemon have gone through a major rebrand
- The rebrand gave them an awareness of their identity and tone of voice
- They wanted to breathe life into that rebrand with engaging, insightful content
- Increase website traffic
Solution:
Working with Daemon was easy, because they had a really clear marketing vision. The team had spent over a year developing the Daemon brand, so we used the new vision and value statements to create an exciting content plan. The roadmap was based on four pillars that centred on Daemon’s own value system.
Working closely with the marketing lead, we built a quarterly plan that around the company vision, objectives and proposition. Then we developed thought leadership and social content, working closely with the team. We interviewed a range of experts and stakeholders, and built content from there.
The result
After the campaign:
- Website traffic increased by 20%
Client testimonial
It’s been really refreshing working with Jo and her team at Lean Content. They’re proactive, technically and commercially savvy and receptive to our feedback. Jo is very strategic in her approach to content marketing and has helped Daemon see the benefit in delivery consistent, high quality content targeted to our audience. It’s a pleasure working with Lean Content and I’d be happy to recommend Jo and her team.
Helette Gelderblom, Daemon Senior Brand Marketing Manager