Boosting LinkedIn engagement worldwide
One of the world’s leading associations of accountants and lawyers, MSI Global Alliance has a loyal membership and a strong collaborative spirit. All we needed to do was echo that reciprocity online.
the Challenge
A growing, reciprocal, global community
MSI Global Alliance is one of the world’s leading associations of independent law and accounting firms.. Despite being hugely successful, their LinkedIn had room for growth. The head of marketing identified the potential of social media. She wanted to bring the platform to life and really connect with members globally.
Content strategy
Built a bespoke content plan
User-focused posting
Created regular, customer-oriented campaign content
Increased engagement
Gave users more opportunity to engage
bringing the community to life
What we did
We worked closely with Pauline and the team to craft a strategy that made the most of the membership. We set up content pillars aligned with their marketing vision and published fresh content every week. Stories from regional heads and members were highlighted to keep content relevant and authentic.
The results
Wherever possible, Pauline identified mini campaigns, including a spotlight on the incoming CEO and events over the summer. The big push came in October for MSI’s 35th anniversary, where we designed a custom logo, a new banner, and created member stories with matching branded images from law and accounting firms all over the world.
The impact was huge:
- 43,605 impressions on posts between August and November.
- 1,584 reactions – up 16.2%
- 102 comments – up 9.9%
- 48 reposts – up 12.1%
