Creating an authentic, relatable founder brand.
We worked with founder Dan Gaffney, a leading light in the commercial real estate marketing space. His agency, Paragon, is doing exciting work, and his journey is just as dynamic.
The brief
Regular, relatable content
We worked closely with Dan to extract his insights, distil his thinking and publish high quality content to LinkedIn. His audience were there, we just needed to reach out to them.
What we did:
Created a unique strategy:
We worked closely with Dan to create a unique content strategy aligned to his business vision. Using Notion, scheduling in Publer, we built a simple framework for publishing regular content.
Harnessing Dan’s original thinking:
Regular calls with Dan kept the flow of content ideas coming. We posted about genuine milestones, client wins, team growth and everything in between. Dan’s engagement was excellent.
Growing a distinctive personal brand:
Over time, a unique personal brand emerged. We worked together with a photographer to develop high-end photos, and shared meaningful updates, as Dan grew Paragon and his side business – Wayward.
