Content strategy and marketing campaigns for B2B.
Considered marketing and quality content brings visitors, high-quality leads and builds advocacy:
You need one of two things: a writer to support you with creating content, or help working out what marketing direction to go in. We do both.
Content Strategy
Unsure what your key marketing messages are?
Lean Content will run a workshop with your team, to identify your value proposition and set a 6 month pathway for you.
Get a clear picture of who your customers are, and what they need.
Understand the problems you business sovles, and how you solve it.
Content campaigns
Need to produce content, but don't have the time or resource?
No problem. We'll flesh out a 6 month editorial calendar with you, then help you implement it. Expect a regular output of high-quality blogs, tailored to your customer and tone of voice.
Our 'content menu' enables you to select from a wide range of content options each month, from social media posts to case studies, sales brochures or white papers.
Our case study:
Transforming web traffic with VoCoVo:
Between July and September 2020, we doubled the website traffic to VoCoVo’s company domain. This greater readership was also reflected in growing social media profiles, and a growing appetite for downloadable content.
We designed a content calendar based on the Hubspot ‘flywheel’ methodology. It included content to ‘attract’, ‘engage’ and ‘delight.’ Gradually, we built out VoCoVo’s content, collaborating with their brilliant team and gaining plenty of insight from external research. We developed different streams of content based on the company’s own objectives and key messages and interviewed VoCoVo colleagues regularly in order to write detailed, valuable content.
