How to plan knockout content for the next 6 months
Before kicking off with your content marketing strategy, you’ll need to get the basics right—there’s no use flogging a…
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How to use one ruddy great bit of content to generate loads of sales.
I have two clients who built businesses from one piece of content, each. You can do it too, pal. You only need one thing. A bit of confidence and some TIME.
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Bristol Gin vs. Colston Hall – a tale of two very different approaches to content.
This is a global social issue concerning race, privilege and systemic injustice. Your gin brand has absolutely nothing to do with it, mate.
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7 reasons you need a content calendar
Think of it as a list of deadlines for all the amazing content marketing you’ll do in future.The problem is that 90% of businesses do marketing without an editorial calendar. Because it’s a ‘waste of time.’ Well, it’s not. And here’s why:
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How to improve your website copy in 3 steps.
Now’s probably a good time to update your website copy. Without hiring a copywriter.
I’d like to share three simple tips for improving your entire website. You can run through each of these in an afternoon and get 80% of the way to having a much better web experience.
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Content in the time of Covid-19
Until recently, I didn’t take the threat of coronavirus seriously enough. Last week my husband lost 80% of his earnings,…
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Nailing tone of voice in content marketing: Nick Parker interview
Good marketing should feel natural. Not like a telesales call you wish you hadn’t accepted. Newsletters, blogs, case studies, white…
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Stuck for blog ideas? Here’s 10 ways to get inspired.
If you’re feeling stuck for fresh, fun blog ideas, you’re not alone. We’ve all been there. How can you pick…
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How to supercharge blogs using LinkedIn.
LinkedIn is a brilliant source of new business leads. If you work in the tech or creative sectors, it’s a…
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Content marketing: what to keep and what to bin in 2019
It’s January 2019. You’ve got a list of goals in front of you, and probably some leftover mince pies, too. …
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Is something weird happening to video marketing?
Before we start. Yes, I’m biased. I write content for a living. Another disclaimer, I love video content. I watch…
